{"id":59971,"date":"2025-01-28T08:47:08","date_gmt":"2025-01-28T13:47:08","guid":{"rendered":"https:\/\/pros.com\/?post_type=pros_news&amp;p=59971"},"modified":"2025-01-28T08:47:08","modified_gmt":"2025-01-28T13:47:08","slug":"lufthansa-pros-take-next-step-commercial-innovation-with-advanced-ai-based-dynamic-pricing-fueling-incremental-revenue-growth","status":"publish","type":"news","link":"https:\/\/pros.com\/fr\/news\/lufthansa-pros-take-next-step-commercial-innovation-with-advanced-ai-based-dynamic-pricing-fueling-incremental-revenue-growth\/","title":{"rendered":"Le groupe Lufthansa et PROS franchissent une nouvelle \u00e9tape dans l'innovation commerciale gr\u00e2ce \u00e0 une tarification dynamique bas\u00e9e sur l'IA qui permet d'augmenter les recettes."},"content":{"rendered":"<p><em>Avec la tarification sp\u00e9cifique \u00e0 la demande PROS et la tarification auxiliaire dynamique, le groupe Lufthansa poursuit son parcours de tarification dynamique pilot\u00e9e par l'IA, permettant d'accro\u00eetre l'optionnalit\u00e9 de l'offre et la valeur \u00e0 vie des clients.<\/em><\/p>\n<p><strong>HOUSTON, 28 janvier 2025<\/strong> - <a href=\"https:\/\/pros.com\/fr\/\">PROS Holdings, Inc.<\/a> (NYSE : PRO), l'un des principaux fournisseurs de solutions SaaS de tarification, de CPQ, de gestion des revenus et de marketing des offres num\u00e9riques bas\u00e9es sur l'IA, a annonc\u00e9 aujourd'hui que le groupe Lufthansa a \u00e9tendu son utilisation de PROS Request-Specific Pricing et adopt\u00e9 PROS Dynamic Ancillary Pricing, alors que le groupe poursuit son voyage vers la tarification dynamique bas\u00e9e sur l'IA. Ces mesures renforcent la relation \u00e0 long terme entre PROS et Lufthansa Group, en mettant l'accent sur l'\u00e9limination des barri\u00e8res informatiques existantes afin de proposer de mani\u00e8re dynamique des offres optimis\u00e9es aux voyageurs, \u00e0 leur prix id\u00e9al.<\/p>\n<p>Ces capacit\u00e9s avanc\u00e9es de tarification dynamique, parall\u00e8lement \u00e0 la tarification continue PROS qui a \u00e9t\u00e9 lanc\u00e9e en 2019, visent \u00e0 faire du groupe Lufthansa le plus avanc\u00e9 et le plus sophistiqu\u00e9 dans son adoption de la science de la tarification aliment\u00e9e par l'IA. En tenant compte des attributs pertinents du voyage et en veillant \u00e0 ce que toutes les composantes de l'offre, y compris les accessoires, soient optimis\u00e9es en termes de prix, le Groupe peut proposer des offres pertinentes et convaincantes en temps r\u00e9el. Cette approche aide Lufthansa Group \u00e0 r\u00e9pondre aux attentes des clients et \u00e0 maximiser la valeur de l'entreprise.<\/p>\n<p>\"Nous nous engageons \u00e0 toujours offrir les meilleures exp\u00e9riences \u00e0 nos clients, et cela commence d\u00e8s le d\u00e9but de leur voyage, lors des \u00e9tapes de planification et de r\u00e9servation \", a d\u00e9clar\u00e9 Stefan Kreuzpaintner, Senior Vice President, Commercial Customer Offer, Lufthansa Group. \"En tirant parti des technologies avanc\u00e9es de tarification dynamique de PROS, nous sommes en mesure d'offrir des options de tarification plus personnalis\u00e9es et plus flexibles qui r\u00e9pondent aux divers besoins de nos voyageurs potentiels, am\u00e9liorant ainsi leur exp\u00e9rience de voyage globale et favorisant des offres commerciales centr\u00e9es sur le client.\"<\/p>\n<p>Dans le cadre de la poursuite de son parcours de tarification dynamique, le groupe Lufthansa a commenc\u00e9 \u00e0 d\u00e9ployer la tarification sp\u00e9cifique \u00e0 la demande PROS en juillet 2022. Cette technologie utilise les informations sur les int\u00e9r\u00eats et les pr\u00e9f\u00e9rences, ainsi que le contexte d'achat, pour ajuster la tarification en temps r\u00e9el et proposer des offres plus pertinentes pour le march\u00e9 et les clients, qui transforment les visiteurs en r\u00e9servataires et contribuent \u00e0 la croissance des revenus.<\/p>\n<p>Avec l'adoption du syst\u00e8me PROS Dynamic Ancillary Pricing, le groupe Lufthansa s'appuie sur l'IA pour fixer dynamiquement le prix des produits auxiliaires en fonction des dimensions du voyage (comme le jour de la semaine), ainsi qu'en fonction des conditions du march\u00e9 et des int\u00e9r\u00eats des passagers, de leurs pr\u00e9f\u00e9rences et de leur volont\u00e9 d'achat. En tenant compte de ces informations, le groupe peut proposer une offre dynamique et optimale, la plus susceptible de convertir les acheteurs et de g\u00e9n\u00e9rer des recettes accessoires. Avec l'ajout du groupe Lufthansa au portefeuille PROS Dynamic Ancillary Pricing, cinq transporteurs mondiaux b\u00e9n\u00e9ficient d\u00e9sormais des capacit\u00e9s avanc\u00e9es de la plateforme, \u00e0 savoir<em>airBaltic, Austrian Airlines, Brussels Airlines, Lufthansa Airlines et SWISS International Airlines<\/em>-Chacun d'entre eux a pour objectif de permettre une v\u00e9ritable tarification dynamique pour tous les \u00e9l\u00e9ments de l'offre.<\/p>\n<p>\"PROS et Lufthansa ont cr\u00e9\u00e9 une relation vraiment sp\u00e9ciale au cours de plus de 35 ans, en co-innovant certaines des solutions les plus avanc\u00e9es sur le plan technologique qui ont r\u00e9volutionn\u00e9 l'industrie\", a d\u00e9clar\u00e9 Surain Adyanthaya, pr\u00e9sident de Global Industries, PROS. \"Notre partenariat durable continue de repousser les limites de l'innovation, de fa\u00e7onner l'avenir du transport a\u00e9rien et d'apporter une valeur exceptionnelle \u00e0 leurs r\u00e9sultats et \u00e0 leurs clients.\"<\/p>\n<p>Pour plus d'informations sur les solutions PROS pour l'industrie du transport a\u00e9rien, veuillez consulter le site suivant <a href=\"https:\/\/pros.com\/fr\/solutions\/airline-offer-order-management\/\">pros.com\/travel<\/a>.<\/p>\n<p style=\"text-align: center;\">###<\/p>\n<p><strong>\u00c0 propos de PROS<\/strong><br \/>\nPROS Holdings, Inc. (NYSE : PRO) est l'un des principaux fournisseurs de solutions SaaS de tarification, de CPQ, de gestion des revenus et de marketing d'offres num\u00e9riques aliment\u00e9es par l'IA. Notre vision est d'optimiser chaque exp\u00e9rience d'achat et de vente. Forte de pr\u00e8s de 40 ans d'expertise dans le secteur et d'une r\u00e9ussite av\u00e9r\u00e9e, PROS aide les entreprises B2B et B2C du monde entier, dans des secteurs vari\u00e9s tels que les compagnies a\u00e9riennes, la fabrication, la distribution et les services, \u00e0 g\u00e9n\u00e9rer une croissance rentable. La plateforme PROS s'appuie sur l'IA pour fournir des informations pr\u00e9dictives en temps r\u00e9el qui permettent aux entreprises d'am\u00e9liorer leur chiffre d'affaires et leurs marges. Pour en savoir plus sur PROS et nos solutions SaaS innovantes, veuillez consulter notre site Web \u00e0 l'adresse suivante<a href=\"https:\/\/pros.com\/fr\/\">www.pros.com<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>With PROS Request-Specific Pricing and Dynamic Ancillary Pricing, Lufthansa Group continues its AI-driven dynamic pricing journey, achieving greater offer optionality and customer lifetime value HOUSTON, January 28, 2025 \u2013 PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing, CPQ, revenue management and digital offer marketing solutions, today announced that Lufthansa Group has [&hellip;]<\/p>","protected":false},"featured_media":59097,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"news-type":[18],"class_list":["post-59971","news","type-news","status-publish","has-post-thumbnail","hentry","news-type-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lufthansa Group and PROS Take Next Step in Commercial Innovation with Advanced AI-based Dynamic Pricing Fueling Incremental Revenue Growth | PROS<\/title>\n<meta name=\"description\" content=\"PROS announced that Lufthansa Group has expanded its use of PROS Request-Specific Pricing and adopted PROS Dynamic Ancillary Pricing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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