{"id":47568,"date":"2021-08-12T08:02:33","date_gmt":"2021-08-12T13:02:33","guid":{"rendered":"https:\/\/pros.com\/?post_type=pros_news&p=47568"},"modified":"2021-08-12T08:02:33","modified_gmt":"2021-08-12T13:02:33","slug":"pros-recognized-for-salestech-ai-pricing-innovation-with-2021-martech-breakthrough-awards","status":"publish","type":"news","link":"https:\/\/pros.com\/fr\/news\/pros-recognized-for-salestech-ai-pricing-innovation-with-2021-martech-breakthrough-awards\/","title":{"rendered":"PROS r\u00e9compens\u00e9 pour son innovation SalesTech AI Pricing par 2021 MarTech Breakthrough Awards"},"content":{"rendered":"

Le prestigieux programme international de r\u00e9compenses annuelles met \u00e0 l'honneur les solutions et entreprises technologiques de pointe dans les domaines du marketing, de la publicit\u00e9 et de la vente<\/strong><\/p>\n

HOUSTON, le 12 ao\u00fbt 2021<\/strong> - PROS\u00ae<\/a> (NYSE : PRO), fournisseur de solutions SaaS optimisant les exp\u00e9riences d'achat et de vente, a annonc\u00e9 aujourd'hui qu'il a \u00e9t\u00e9 s\u00e9lectionn\u00e9 comme laur\u00e9at du prix \"Best Price Optimization Solution\" dans le cadre du quatri\u00e8me programme annuel MarTech Breakthrough Awards conduit par Perc\u00e9e dans le domaine des technologies de l'information et de la communication<\/a>Cette organisation de pointe reconna\u00eet les entreprises, les technologies et les produits les plus performants de l'industrie mondiale des technologies de marketing, de vente et de publicit\u00e9 d'aujourd'hui.<\/p>\n

Construit sur le Plateforme PROS<\/a>, PROS Optimisation et gestion intelligente des prix<\/a> permettent aux entreprises de proposer des prix optimis\u00e9s en temps r\u00e9el pour favoriser les exp\u00e9riences de vente omnicanales. En utilisant des capacit\u00e9s \u00e9prouv\u00e9es bas\u00e9es sur l'IA pour la pr\u00e9vision de la demande et des marges, la mod\u00e9lisation des co\u00fbts, la tarification dynamique et plus encore, PROS Optimisation et gestion intelligente des prix<\/a> apprennent en permanence et int\u00e8grent les nouvelles informations du march\u00e9 afin de proposer un prix comp\u00e9titif et adapt\u00e9 au march\u00e9 pour les conditions uniques de chaque engagement d'achat - en r\u00e9pondant aux attentes des clients \u00e0 chaque fois, tout le temps, dans tous les canaux.<\/p>\n

\"Les entreprises ont besoin de capacit\u00e9s de tarification puissantes qui sous-tendent une strat\u00e9gie de vente num\u00e9rique et peuvent s'adapter rapidement aux changements du march\u00e9 et aux demandes uniques des acheteurs\", a d\u00e9clar\u00e9 James Johnson, directeur g\u00e9n\u00e9ral de MarTech Breakthrough. \"Malheureusement, la pile technologique de nombreuses entreprises ne prend pas en charge les changements constants en mati\u00e8re de mod\u00e9lisation, de pr\u00e9vision et de tarification dans l'environnement de vente num\u00e9rique dans lequel les entreprises doivent d\u00e9sormais op\u00e9rer. PROS aide les entreprises dans cet environnement \u00e0 acc\u00e9l\u00e9rer leurs initiatives de vente num\u00e9rique, en leur permettant de proposer le bon prix pour chaque sc\u00e9nario d'achat unique sur l'ensemble des canaux. Nous f\u00e9licitons chaleureusement toute l'\u00e9quipe de PROS pour avoir remport\u00e9 le prix de la meilleure solution d'optimisation des prix\".<\/p>\n

La mission des MarTech Breakthrough Awards est d'honorer l'excellence et de reconna\u00eetre l'innovation, le travail acharn\u00e9 et le succ\u00e8s dans une s\u00e9rie de cat\u00e9gories li\u00e9es aux technologies du marketing, des ventes et de la publicit\u00e9, y compris l'automatisation du marketing, les \u00e9tudes de march\u00e9 et l'exp\u00e9rience client, AdTech, SalesTech, l'analyse du marketing, le contenu et le marketing social, le marketing mobile et bien d'autres encore. Le programme de cette ann\u00e9e a attir\u00e9 plus de 2 850 nominations provenant de plus de 17 pays diff\u00e9rents \u00e0 travers le monde.<\/p>\n

\"Les interactions avec les clients, les signaux du march\u00e9, la volatilit\u00e9 des prix, l'inflation et bien d'autres facteurs influencent la mani\u00e8re dont les entreprises fixent les prix et vendent leurs offres afin d'obtenir des r\u00e9sultats commerciaux rentables. Sans les technologies num\u00e9riques bas\u00e9es sur l'IA, les entreprises sont enclines \u00e0 prendre des d\u00e9cisions sur des points singuliers d'impact commercial, de perte de clients, ou pire - \u00e0 l'instinct - plut\u00f4t que sur des donn\u00e9es de tendances plus larges\", a d\u00e9clar\u00e9 PROS Chief Marketing Officer. Katrina Klier<\/a>. \"Les entreprises qui peuvent cr\u00e9er des offres comp\u00e9titives tenant compte des co\u00fbts, des prix pertinents et des marges acceptables en temps r\u00e9el par le biais du canal pr\u00e9f\u00e9r\u00e9 de l'acheteur sont les mieux plac\u00e9es pour non seulement survivre, mais aussi prosp\u00e9rer dans l'\u00e9conomie d'aujourd'hui ax\u00e9e sur le num\u00e9rique. Merci \u00e0 MarTech Breakthrough de reconna\u00eetre ce que nous faisons pour nos clients et pour cette incroyable r\u00e9compense.\"<\/p>\n

\u00c0 propos de PROS<\/strong>
\nPROS<\/a> Holdings, Inc. (NYSE : PRO) est un fournisseur de premier plan de solutions SaaS qui optimisent les exp\u00e9riences d'achat et de vente. S'appuyant sur la Plateforme PROS<\/a>Les solutions intelligentes d'EMCS, qui s'appuient sur l'IA commerciale, les exp\u00e9riences utilisateur intuitives et l'automatisation des processus, offrent des exp\u00e9riences d'achat personnalis\u00e9es et sans friction, con\u00e7ues pour r\u00e9pondre aux demandes en temps r\u00e9el des acheteurs omnicanaux B2B et B2C d'aujourd'hui, quel que soit leur secteur d'activit\u00e9. Pour en savoir plus, visitez le site www.pros.com<\/a>.<\/p>\n

D\u00e9clarations prospectives<\/strong>
\nCe communiqu\u00e9 de presse contient des d\u00e9clarations prospectives, y compris des d\u00e9clarations sur la fonctionnalit\u00e9 et les avantages des solutions SaaS d'optimisation des achats et des ventes pour les organisations en g\u00e9n\u00e9ral, ainsi que sur la fonctionnalit\u00e9 et les avantages des produits logiciels de PROS. Les d\u00e9clarations prospectives contenues dans ce communiqu\u00e9 de presse sont bas\u00e9es sur l'exp\u00e9rience historique de PROS en mati\u00e8re de solutions bas\u00e9es sur l'IA et sur ses attentes actuelles concernant les avantages des solutions SaaS d'optimisation des achats et des ventes pour les organisations qui mettent en \u0153uvre et utilisent ces logiciels. Les facteurs susceptibles d'entra\u00eener une diff\u00e9rence significative entre les r\u00e9sultats r\u00e9els et ceux d\u00e9crits dans le pr\u00e9sent document comprennent la capacit\u00e9 d'une organisation \u00e0 r\u00e9pondre \u00e0 ses besoins en mati\u00e8re de solutions d'optimisation des achats et des ventes en mode SaaS, les risques associ\u00e9s au d\u00e9veloppement et \u00e0 l'am\u00e9lioration par PROS de produits dot\u00e9s des fonctionnalit\u00e9s n\u00e9cessaires pour obtenir les r\u00e9sultats escompt\u00e9s et les risques associ\u00e9s \u00e0 la mise en \u0153uvre et \u00e0 la maintenance complexes de solutions d'optimisation des achats et des ventes en mode SaaS, telles que les produits logiciels de PROS. Des informations suppl\u00e9mentaires relatives \u00e0 l'incertitude affectant les activit\u00e9s de PROS sont contenues dans les documents d\u00e9pos\u00e9s par PROS aupr\u00e8s de la Securities and Exchange Commission (Commission des valeurs mobili\u00e8res et des changes). Ces d\u00e9clarations prospectives repr\u00e9sentent les attentes de PROS \u00e0 la date du pr\u00e9sent communiqu\u00e9 de presse. Des \u00e9v\u00e9nements ult\u00e9rieurs peuvent modifier ces attentes et PROS d\u00e9cline toute obligation de mettre \u00e0 jour ou de modifier ces d\u00e9clarations pr\u00e9visionnelles \u00e0 l'avenir, que ce soit \u00e0 la suite de nouvelles informations, d'\u00e9v\u00e9nements futurs ou autres.<\/p>\n

\u00c0 propos de MarTech Breakthrough<\/strong>
\nUne partie de Perc\u00e9e technologique<\/a>Le programme des MarTech Breakthrough Awards est consacr\u00e9 \u00e0 la reconnaissance de l'excellence des entreprises, des produits et des personnes dans le domaine des technologies du marketing, de la publicit\u00e9 et des ventes. Les MarTech Breakthrough Awards constituent une plateforme de reconnaissance publique des r\u00e9alisations des entreprises et des produits de technologie marketing dans des cat\u00e9gories telles que l'automatisation du marketing, AdTech, SalesTech, l'analyse marketing, le CRM, le marketing social et de contenu, les sites web, le SEM, le marketing mobile et bien d'autres encore. Pour plus d'informations, visitez le site MarTechBreakthrough.com<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Prestigious International Annual Awards Program Honors Standout Marketing, Advertising and Sales Technology Solutions and Companies HOUSTON, August 12, 2021 \u2013 PROS\u00ae (NYSE: PRO), a provider of SaaS solutions optimizing shopping and selling experiences, today announced that it has been selected as the winner of the \u201cBest Price Optimization Solution\u201d award in the fourth annual MarTech […]<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"news-type":[18],"class_list":["post-47568","news","type-news","status-publish","hentry","news-type-press-release"],"acf":[],"yoast_head":"\nPROS Recognized for SalesTech AI Pricing Innovation with 2021 MarTech Breakthrough Awards | PROS<\/title>\n<meta name=\"description\" content=\"PROS Holdings, Inc. won the 2021 MarTech Breakthrough "Best Price Optimization Solution" award.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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